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Generative AI Publicis Sapient 2023 — 2024

RAG Document Chatbot

An enterprise RAG chatbot built end to end — optimized ingestion feeding retrieval over the document estate, evaluated for accuracy and consistency rather than fluency.

Scope
Built end to end
Tuned for
Accuracy & consistency

The problem

An organisation’s document estate holds the answers to most internal questions, and it is a terrible interface to them. People ask a colleague instead, which is why the same questions absorb the same support capacity over and over. A chatbot only helps here if the answers can be relied on — a fluent wrong answer moves the support load rather than removing it, and costs trust on the way.

The approach

Built the system end to end, with the effort concentrated where retrieval quality is actually decided:

  • Optimized ingestion pipelines feeding the retrieval layer, since how documents enter the index determines more about answer quality than the query-time logic does.
  • Retrieval over the document estate through Azure AI Search, grounding answers in source material rather than in what the model happened to memorise.
  • LLM evaluation aimed at accuracy and consistency instead of fluency — the same question should get the same answer twice, which is not something a model gives you for free.
  • Fine-tuning applied where evaluation showed the gap was in the model rather than in what retrieval was returning.

The outcome

Faster access to answers people could actually rely on, and a reduction in the repetitive support load that had been quietly absorbing internal teams’ time.